(Matt) I noticed in your last blog post that you created a link back to USAToday. I remember you talking (somewhere in TruGuru) about linking only to your own sites and not wasting the “link-love” else where. Can you comment?
Interesting observation, but I also think you may have misunderstood what I said, too. What you are referring to here is Search Engine Optimization (SEO) and creating backlinks to the websites you want to be ranked in the major search engines (like Google, Yahoo, Bing, etc.).
As I talk about in TruGuru, getting backlinks to your website is essential. And there are many ways of doing it, too. In the case of writing blogs and articles, you usually have a lot of control over both who you link to and the anchor text that you use as well.
Because of that, we want to be strategic in our linking (at least in the places where we have the most control, like a blog post). As a general rule of thumb, I usually try to include 2 “self-serving” links in a post or an article (with article writing, these links may need to reside in a resource box, not in the body of the article).
More than 2 may look unnatural to the search engines and they may ignore the links entirely.
But “being natural” is the point of your question! By strategically embedding links to authority websites, you may not appear “as selfish” to the search engine robot that is spidering and assessing your website. I usually don’t give them very good anchor text (usually the name of the website). Also, these authority sites usually have so much authority anyway that your little link is probably not offering much “link love” anyway.
I don’t do it all of the time, but if I make a reference to another authority site, I’ll usually link to it like I did on Wednesday.
Just remember, if the link “makes sense” and appears to be the “natural” thing to do…just do it!
cheers…matt
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My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...