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Changing the Font & Style of Your H1 Tags

QUESTION: (Rhonda) I am having problems changing the font size of my H1text. Is this very important? If so, how do I go about changing it?

Changing the text and/or style of an H1 tag is simple in CSS.  It does not affect anything other than how the visitor sees it though (i.e., if you use a large font, it means nothing more than a smaller font, in SEO terms or how Google sees it).

You can change the H1 tag locally or in the CSS definition file.

If you want to change all of the H1 tag settings in your entire website, you would do this in the CSS file:

h1 {
font-size: 24px;

You would use the h1 tag as you normally would:
<h1>This is my H1 tag</h1>

You can define a class in the CSS file which allows you to define your new style whenever you wish anywhere on the site:

.h1style {
font-size: 24px;

You would add this class to your h1 tag, when you wish it:

<h1 class=”h1style”>This is my H1 Tag</h1>

* Remember to add the “.” when defining it in the CSS to classify it as a class.

Finally, you can do it locally using a style attribute (without the CSS file):

<h1 style=”font-size:24px;”>This is my H1 Tag</h1>

All of the above do the exact same thing.  Their use is based on how often you use the style and how you want it defined (whether globally or locally).

Also, remember you can add other styles to the same definition (like color):

<h1 style=”font-size:24px; color:red;”>This is my H1 Tag that is Red and 24px high</h1>

I find that being able to change the styles of my text for header and other standard tags to be quite invaluable!  Knowing a little bit of CSS can go a long way.  Give this a try!

The easiest thing to try first is the local definition using the style attribute. If this is working for you, consider creating or editing your own CSS file!

Good luck!  cheers…matt

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Matthew Bredel begin_of_the_skype_highlighting     end_of_the_skype_highlightingMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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A list of the most popular subject-line key words was posted in the USAToday this morning. As an internet marketer, I found the list to make total sense. To they layman, they are probably just annoyed. What’s happening here and why is this list important? Read on…

In today’s USA Today in the Money Section (at the bottom left corner), I saw a top ten list of “Most Popular Subject-Line Key Words”.

Of course, this caught my attention.  And the list, I thought, was pretty good, too.  Now I want to “break down” this list a little bit for you, but first, I want to explain why this is so important.

As a casual-Joe, you may look at this list with a bit of disgust.  I know the feeling…I kind of do, too.  But as an email marketer (or an emailer, in general), you must realize the competition that our own InBox is fighting with its owners on a daily basis.

  • How many emails do you get a day?
  • How many of these actually reach your InBox?  (i.e., not into your Spam or Junk Box)
  • How many of these do you actually open up and read?

This is the problem.  We have now been trained to filter out emails on many levels.  You may start off with 100 emails per day, but the number you actually may open up and read might be 10.

Email marketing has gotten tougher over time.  Even though Spam is illegal, that doesn’t make it a part of our every day lives.  The “new rules” require that my subscriber must first “opt-in” (i.e., manually PUT themselves on my email list) and then they should confirm this opt-in with a follow-up email (called a double-optin).

And we do this primarily to ensure we have your permission to email you (and because of it, our messages are more likely to at least reach your InBox, not junk mail).

Boy, that is a lot so far, but we are still far from over!  Out of those 100 emails that do arrive, 50 of them may go to junk mail (and never be seen).  The other 50 are still fighting to be read.

This is where marketing comes into play and why this list is both real, and a bit distasteful.

Competition!  Now we fight for your attention! To be honest, writing a subject line is not much different in principle to writing headlines.

  • It need to catch attention!
  • It needs to offer benefits!
  • It needs to offer urgency!

So let’s look at the list (and I’ll make a few comments, if needed)…

1. You/your - Addressing you personally may catch your attention.  This makes the email sound more personal and directed towards you.  A further step with this is to actually include the subscribers real first name in the subject line (something that most autoresponder systems like Aweber and GetResponse can do).

2. Free - This is the classic benefit, that usually implies urgency, too.  We all like free stuff.  And this one is abused quite regularly.  Because of that, the word “free” is kind of a hot SPAM word.  Most email filters will flag this word.  Still, adding things like characters in the middle may deter the filter (like “fr’ee”), but it now may lose a bit of its effectiveness and seem like SPAM to the recipient.

3. % Off - Similar to free as a benefit that implies urgency.

4. $ - Spelling out a price usually draws attention.  The symbol itself can standout among other subject headlines and usually this also implies a benefit with some urgency.

5. Ship - We like receiving things in the mail.  This first sparks a little bit of emotion.  This one has been used quite maliciously with some phishing companies pretending that your shipment could not be delivered.  Beware of this! But it shows how powerful the word can be.

6. Off - Savings = benefit and usually urgency.

7. Get - Similar to shipping and free.  It creates the emotion of receiving something, usually a benefit.

8. Save - See #6

9. Welcome - This one usually implies that you may have already received something.  It is warm and friendly and usually leads to some type of information that you may have requested.  This is usually attention-getting.

10. Gift - This is similar to get.  We like getting gifts…plain and simple.

Of course there are plenty of other eye-catching, beneficial things you can include in a headline to improve your open rates.

Every niche is different and usually there are catchy phrases that are specific to that topic.  And because of that, KNOW THE LINGO OF YOUR NICHE!  That can really give you a boost!

Also, be sure to deliver what you are stating in your subject (this is general copywriting 101).  If you talking about free stuff in your subject line, your body should support this.  Here’s an example of someone who recently did this…

Subject:  You’ve Got Commissions!

Body:  Hey Matt, Don’t your wish you saw that in your Inbox everyday?  Promote our stuff and you’ll start to see that.

In a case like this, I found the subject line to be very convincing!  It was attention-getting and offered huge benefits.  (Also, being an affiliate marketer, I see this regularly and it is usually associated with a real commission). In this case, the body did a 360.

This causes a few things:

  • Distrust
  • Anger/Annoyance
  • Possible OptOut

Now to share a story about something I recently did…I added a [Re:] in front of my email. This was done to cause “Attention” since it implies that it is a response to an inquiry the recipient already made (and in this case, untrue).

The addition of the [Re:] is subtle, but its effectiveness is quite high.  Still, I received a complaint about the use of this to improve my open rate.

So I conclude with this question to you (and the reader of this blog), where do you draw the line?

As an email marketer, I am willing to lose subscribers if the open rate AND the conversion of the email is higher.

Though, as a social marketer, trust is everything.

What do you think? Leave a comment…I want to hear from you.


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