Just Ask Matt - Answers

Do Link Exchanges Still Work?

QUESTION: (Gerald) I have a number of people asking me to exchange links. I have read that this is good, but can’t find anywhere how to do it. Any suggestions, or is there an article you have that would help me. Appreciate it.

Good question, Gerald, because we really don’t hear as much about link exchanges as we did in the past.  I think the big reason for it is it’s effectiveness (or lack thereof).  Search engine spiders are much smarter than they were 2 or 3 years agos.  And most will recognize a “link exchange” rather easily.

For those who don’t know what a link exchange is, it is when you approach another website (usually with similar content to yours) and ask them to place a nice, keyword-rich anchor text link back to your website.  In exchange, you will do the same for them.  Remember that an important part of SEO is backlinks (i.e., receiving links from other websites pointing back to you).  A few years ago, a lot of this “linking power” was represented by a Page Rank.  Getting high Page Rank websites to point back to you effectively will increase your own page rank.

Personally, I think Page Rank is a bit of a farce these days (at least the public one).  I do think the major search engines (like Google) have there own ranking system based on popularity, but it would not be public.  Still, getting links from “authority sites” with relevance (to your niche) is always key. 

Now getting back to the question…I think link exchanges (or “reciprocal linking”) is really not going to help or hurt you.  Any backlink (in most cases) usually will help you.  But if there is a reciprocal link, the spiders will usually recognize this and probably not give you proper popularity for it. 

Again, like everything SEO, this is speculation, but I know there has been a lot of abuse of link exchanges over the years (like link farms, paid text links, etc.) to draw a lot of attention to it.  I used to do it quite a bit.  I don’t really do it any more (unless I am quite friendly with the website and we exchange primarily for the traffic, not the SEO).  I think your efforts would be better suited to article writing/submission, press releases, even directory submissions. 

You can also consider n-way link exchanges.  For a 3-way link exchange example: Site A links to Site B, Site B links to Site C, and Site C links to Site A.  You can do this rather deeply, too.  But still, the search engine spiders are smart and may start recognizing the linking footprints.  The larger the “n”, the better off you are…but of course, this is a hell of a lot more work and requires some skillful coordination.

Personally, I have become somewhat of an a-hole about link exchange requests.  I don’t get as many as I used to, but when I do I usually ignore them. 

cheers…matt

P.S. If you want to know more about Getting Backlinks, check out SEOExciter.com.  (There are 10 free videos over there that shows you how!)

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Matthew BredelMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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Htaccess & Other URL Redirect Methods

(Sonya) I came to this site by clicking on a “learn more” link that redirects to this page - what I want to know, although be it very basic, is how do I get a link to look like that? For example this web page url is http://www.matthewbredel.com/just-ask-matt, however I just clicked on something that said “learn more”. I want to know how I can title my links whatever I want with hidden url links in the exact same way you have!

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(Sonya) I came to this site by clicking on a “learn more” link that redirects to this page - what I want to know, although be it very basic, is how do I get a link to look like that? For example this web page url is http://www.matthewbredel.com/just-ask-matt, however I just clicked on something that said “learn more”. I want to know how I can title my links whatever I want with hidden url links in the exact same way you have!

Hey Sonya,

This is kind of an important topic and one I have discussed before.  This “shortening” and “personalizing” of the URL is a standard practice and one that can be done in several ways.

For most of my redirects, I edit my htaccess file: Using Your HTAccess File to Redirect Users.  I actually wrote a post on this and did a video, too (see previous link).  This may be a little bit advanced for some, but if you have the proper access on your server to do it, this redirect is perhaps the most effective.

Also note that the Wordpress Permalink is similar to the htaccess redirect (it does use the htaccess file, but a little differently).  This is how the “http://www.matthewbredel.com/just-ask-matt” works.  Wordpress does it for you.  The “just-ask-matt” is just the slug-name for the page I created and my Permalinks are turned on.

The other thing great about the htaccess redirect is that you can create a simple list of redirects.  If that link ever changes, all you need to do is change it in your htaccess file (this works really well with affiliate links!).  Plus, this “clones” the link you are redirecting to.

Now there are other, simpler redirects you can do.

Server Side (fairly advanced still):

Use a php header(”Location:http://www.yoursite.com”) command.  Here, you would create a file or a script specifically to redirect.

Javascript (simpler):

This can be written directly in the HTML as a window.location function.  I don’t recommend this, though, since it can be suppressed by pop-up blockers and won’t work in browsers where the javascript has been disabled.

HTTP Header (very simple):

By simply using the Refresh meta-tag in the header of your HTML, you can effectively redirect the user.  This is kind of old-school, though, and you lose any referrer information.  Not the best way.

<head>
  <meta http-equiv="Refresh" content="0; url=http://www.example.com/">
</head>

Use a SubDomain (Simple):

Now this is not like the others, but can be really simple.  Instead of redirecting using a filename or folder, you can use a subdomain.  This is in place of the “www”. For example, I could create a similar redirect using the domain name http://just-ask-matt.matthewbredel.com, where the subdomain is just-ask-matt.   Instead of doing the stuff above, you would go to your domain company (mine is GoDaddy) and create a new SubDomain and set up a redirection on it.  Usually, the domain company gives you about 100 subdomains for free.

Anyway, as you can see, there are several ways of doing this.  Some are complicated and more effective.  Others are simple, but have their limitations.  Play around with them and see how it goes.

There is also a great wiki that discusses these more in detail at URL redirection.

Hope this helps!

cheers…matt

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3 Responses to “Htaccess & Other URL Redirect Methods”

  1. Hey Matt. Great tutorial. Truly good stuff. I’m working on integrating something similar involving xml (long story)

    But, I think the answer to the question above was a little more simple.

    [Quote]
    For example this web page url is http://www.matthewbredel.com/just-ask-matt, however I just clicked on something that said “learn more”. I want to know how I can title my links whatever I want with hidden url links in the exact same way you have!
    {/Quote]

    I believe the answer she was looking for was : Using html. Any website that allows you to use html (like many but not all blog comment fields, craigslist ads, blogs, and (some)facebook pages) will let you make links the look like This

    <a href=”http://the-link-you-want-to-point-to.com/” rel=”nofollow”>The text you want displayed</a>


  2. oops. Just found out that the XMP tag is deprecated…

    Let’s try again.

    <a href=”http://the-link-you-want-to-point-to.com/” rel=”nofollow”>The text you want displayed</a>


  3. Thanks for discussing the .htaccess redirects. I am really working to learn more about them.

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