Website Traffic Service Providers - Do They Work?

Your question is concerning what I teach versus using a service to generate traffic (ultimately leads) for your business.  I am going to keep this generic, but it will apply to a lot of the programs you can buy on the internet about traffic, conversion and online marketing.

What I teach at places like TruGuru.com is more than just affiliate marketing.  This is just a piece of the whole online environment.  Yes, I have had successes in affiliate marketing and that is how I started (plus, it is one of the lowest risk ventures with high rewards, which appeals to most new online marketers).  But I have had success doing other things like selling products, lead generation, advertising revenue, email marketing, etc.  Most of these things require internet traffic to be successful.  Plus, once you get this customers to your site, you need to convert them into buyers (conversion).

That is much of the holy grail of success online:  traffic and conversion.  Both of these I teach (as well as others).  I teach by both instruction (how to set these things up) and example (showing you how *I* set things up and the results that I got).  Traffic usually comes in the forms of SEO (free search engine traffic), Pay-Per-Click (like Google Adwords), Social Media (like YouTube, Blogs, Facebook, etc.) and countless other processes.  In this case, I show you how to effectively do this.

In contrast, you can also hire a service to do this.  *IF* the service knows what they are doing and they are spending the time to do it, this could be a great way to go.  I say this with caution, though!  When it comes to traffic, it is usually not trivial and the things that many services do are not necessarily worth a damn.  They may “submit to search engines” or “create backlinks” or “create PPC campaigns”, but if they are not done correctly, you will find that the traffic will be low or worthless.  (It is easy to get 100,000 hits to a website, but if NONE of them buy, is it worth it?).

Plus, just because you have traffic doesn’t mean you can convert them to customers.  Conversion is just as essential.

Personally, this is what I think:  You SHOULD educate yourself on the different methods of traffic generation AND conversion.  At that point, you can choose what you want to outsource as well as ask the “right” questions to the service providers willing to help.  I have spend years finding the “right” services and 9 times out of 10 they don’t work.  The people who do this work for me are under my direction and strategy OR I pay them a considerable amount (because doing these jobs CORRECTLY is usually not trivial…and that this how THEIR business model is usually set up:  as a turn-key solution for them, not you).

cheers…matt