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Changing the Font & Style of Your H1 Tags

QUESTION: (Rhonda) I am having problems changing the font size of my H1text. Is this very important? If so, how do I go about changing it?

Changing the text and/or style of an H1 tag is simple in CSS.  It does not affect anything other than how the visitor sees it though (i.e., if you use a large font, it means nothing more than a smaller font, in SEO terms or how Google sees it).

You can change the H1 tag locally or in the CSS definition file.

If you want to change all of the H1 tag settings in your entire website, you would do this in the CSS file:

h1 {
font-size: 24px;
}

You would use the h1 tag as you normally would:
<h1>This is my H1 tag</h1>

You can define a class in the CSS file which allows you to define your new style whenever you wish anywhere on the site:

.h1style {
font-size: 24px;
}

You would add this class to your h1 tag, when you wish it:

<h1 class=”h1style”>This is my H1 Tag</h1>

* Remember to add the “.” when defining it in the CSS to classify it as a class.

Finally, you can do it locally using a style attribute (without the CSS file):

<h1 style=”font-size:24px;”>This is my H1 Tag</h1>

All of the above do the exact same thing.  Their use is based on how often you use the style and how you want it defined (whether globally or locally).

Also, remember you can add other styles to the same definition (like color):

<h1 style=”font-size:24px; color:red;”>This is my H1 Tag that is Red and 24px high</h1>

I find that being able to change the styles of my text for header and other standard tags to be quite invaluable!  Knowing a little bit of CSS can go a long way.  Give this a try!

The easiest thing to try first is the local definition using the style attribute. If this is working for you, consider creating or editing your own CSS file!

Good luck!  cheers…matt


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Matthew Bredel begin_of_the_skype_highlighting     end_of_the_skype_highlightingMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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Why Article Marketing BEATS PPC…

March 17th, 2010 . by Matthew Bredel . Tweet This!
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What if I told you there was a way of attracting high quality customers to your website, while building SEO and social presence, and it can cost you effectively NOTHING. I show you the numbers…check this out!

I think this is VERY POWERFUL, so pay attention today!

Last week, I wrote an article about how article marketing for SEO, specifically with eZineArticles.com, has had a major role in my online success.  Today, I want to show you a few more numbers and a do a little bit of math…

…and prove to you that article marketing is even BETTER AND CHEAPER than Pay-Per-Click!

I received my eZineArticles monthly article report in my email last week.  Here it is:

ezinereport

I have highlighted two things on this report:  The lifetime number of Clicks (those are the clicks that go from my eZineArticles article to one of my webpages and the total number of articles I currently have in my account.

So let’s, for hypothetical sake, decide that I really hated writing, I can’t write or I don’t have time to write (many of our excuses NOT to do it, right?).  I am going to pay a moderate writer $20 to write me a good 500 word article.  (And at that rate, you can probably get a pretty decent article, too!).

Let’s multiply that to the number of article I have written:

($20) x (245) = $4900

(I know, that sounds scary right now…stay with me here!)

NOW, let’s find out what our pay-per-click equivalent value of these 245 articles are:

($4900)/(14,498) = $0.33/Click

SEE WHAT I AM GETTING AT HERE?

I challenge you to find some good, highly competitive keywords in Google Adwords to bid on that you will only pay $0.33/click.

But remember this goes further than just $0.33/click…

  • We are building incredible SEO with this article (we get nothing from PPC)
  • We are building followship and social networks with this article (nothing from PPC)
  • This PPC rate continues to DROP over time.  Even if I STOPPED writing articles today, the articles will still be sending me traffic, dropping the effective PPC value.
  • Finally, the QUALITY of these customers are MUCH HIGHER!  They already know you, they have read your stuff and their action is hungry for more (something you don’t get much with PPC)

So if this doesn’t convince you to start writing article (or even outsourcing them) today, I think you are missing the boat or wasting a lot of money in Pay-Per-Click.  PPC DOES have its place, but article marketing is just so much more powerful for the long-haul.

(And remember, if you choose the write the articles yourself, your effective PPC drops to $0/click…not a bad rate!)

cheers…matt

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5 Responses to “Why Article Marketing BEATS PPC…”

  1. Good article Matt. I couldn’t agree more. I’m just getting going after far too much time being addicted to sourcing internet marketing knowledge; but the good result I keep coming back to is exactly the story you tell above.
    All I have to do is get a routine going, combining my J.O.B. time and its regular “homework”, a commitment to write for the net, and still not get divorced for non-appearance.
    It is a frustrating dilemma but I see light at the end of the tunnel.

    Posted by: Stephen Wharton
    March 18th, 2010 at 2:27 am

  2. Stephen, you bring up a good point here…and that is the J.O.B. and this is one major reason why this works (and how I was able to achieve success initially while working 9-5 every day). If you don’t have time to write, invest in a writer who can. In this example, I use $20, but finding $10 writers is achievable, too. Or, like I did it, I would just write an article during my lunch break and post it. Article writing is perhaps the BEST foundation you can create for your website without committing much to it at all. cheers….matt

    P.S. I got your email form and responded to it…hopefully you get it!

    Posted by: Matthew Bredel
    March 18th, 2010 at 7:29 am

  3. $20 per 500 word articles? Waaay too much.
    Decent English (accepted to article directories) - $2 to $3/500words
    Perfect English - $4 to $6/500words

    But yes, article writing and submitting to other powerful sites is much more cost effective than PPC (in most cases) if your articles rank in serps and get those clicks.

    I would, however, recommend using PPC to test keywords to see how they convert. Once you find which ones do, get loads of articles written with those keywords, point them to to a page on your site optimized for that keyword and watch the dough roll in.

    Cheers,
    Oleg

    Posted by: Oleg
    March 20th, 2010 at 6:10 pm

  4. Hey Matt,

    Brilliant!! I am going to start experimenting with your method. Have you done any analysis that show results from other major article directories?

    Posted by: ROB BURNS BRAIN
    March 29th, 2010 at 5:11 pm

  5. I know, it kind of caught me off guard, too. The other two that showed some significant traffic is Buzzle and, to lesser extent, ArticlesBase. Still, I submit to plenty others which collectively bring in a heap of traffic, too. This stuff really works! cheers…amtt

    Posted by: Matthew Bredel
    March 29th, 2010 at 7:33 pm

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