QUESTION: (Gerald) I have a number of people asking me to exchange links. I have read that this is good, but can’t find anywhere how to do it. Any suggestions, or is there an article you have that would help me. Appreciate it.
Good question, Gerald, because we really don’t hear as much about link exchanges as we did in the past. I think the big reason for it is it’s effectiveness (or lack thereof). Search engine spiders are much smarter than they were 2 or 3 years agos. And most will recognize a “link exchange” rather easily.
For those who don’t know what a link exchange is, it is when you approach another website (usually with similar content to yours) and ask them to place a nice, keyword-rich anchor text link back to your website. In exchange, you will do the same for them. Remember that an important part of SEO is backlinks (i.e., receiving links from other websites pointing back to you). A few years ago, a lot of this “linking power” was represented by a Page Rank. Getting high Page Rank websites to point back to you effectively will increase your own page rank.
Personally, I think Page Rank is a bit of a farce these days (at least the public one). I do think the major search engines (like Google) have there own ranking system based on popularity, but it would not be public. Still, getting links from “authority sites” with relevance (to your niche) is always key.
Now getting back to the question…I think link exchanges (or “reciprocal linking”) is really not going to help or hurt you. Any backlink (in most cases) usually will help you. But if there is a reciprocal link, the spiders will usually recognize this and probably not give you proper popularity for it.
Again, like everything SEO, this is speculation, but I know there has been a lot of abuse of link exchanges over the years (like link farms, paid text links, etc.) to draw a lot of attention to it. I used to do it quite a bit. I don’t really do it any more (unless I am quite friendly with the website and we exchange primarily for the traffic, not the SEO). I think your efforts would be better suited to article writing/submission, press releases, even directory submissions.
You can also consider n-way link exchanges. For a 3-way link exchange example: Site A links to Site B, Site B links to Site C, and Site C links to Site A. You can do this rather deeply, too. But still, the search engine spiders are smart and may start recognizing the linking footprints. The larger the “n”, the better off you are…but of course, this is a hell of a lot more work and requires some skillful coordination.
Personally, I have become somewhat of an a-hole about link exchange requests. I don’t get as many as I used to, but when I do I usually ignore them.
cheers…matt
P.S. If you want to know more about Getting Backlinks, check out SEOExciter.com. (There are 10 free videos over there that shows you how!)
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Who is Behind Marketing Mind?
My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
Despite SEO reasons, I still believe that quality articles are better than quantity.
You owe it to your readers to provide them with quality articles first and foremost. I still believe that having quality articles would create your ultimate aim of getting back links in the long run. Quality articles does not have to be long, right? Its similar to “quotes” - they’re short, but mean a lot.
I am a writer and I hate it when clients asks me to create articles pronto - and thus quality suffers. As a writer, its not just the pay. Its the work you’ve done! Despite of not getting the accolades, because clients pose of course as the writer, the satisfaction that what you’ve written makes sense and is a quality is payment enough for all the researches and thinking you’ve done.
Perhaps I won’t get rich writing, huh? LOL!
Just my two cents worth.
I
March 14th, 2010 at 6:24 pm
Your point is well taken. Quality is extremely important and most effective. Still, the way that algorithms work online, quantity is a factor…and so is duplicate content. I built a lot of my online business based solely on QUALITY articles, but I was able to take it to the “next level” with I incorporated a large quantity of articles on top of it, too. I do believe that you NEED the quality articles to effectively use quantity articles, but it won’t work the other way around.
If you are just starting, FOCUS ON QUALITY. It will work and you will get rankings and a good social following for it. Then, you can get a little more “gray hat” and beef up the popularity of THOSE articles to make them even stronger.
Like you, my two cents…cheers…matt
March 17th, 2010 at 3:05 pm