Just Ask Matt - Answers

Do Link Exchanges Still Work?

QUESTION: (Gerald) I have a number of people asking me to exchange links. I have read that this is good, but can’t find anywhere how to do it. Any suggestions, or is there an article you have that would help me. Appreciate it.

Good question, Gerald, because we really don’t hear as much about link exchanges as we did in the past.  I think the big reason for it is it’s effectiveness (or lack thereof).  Search engine spiders are much smarter than they were 2 or 3 years agos.  And most will recognize a “link exchange” rather easily.

For those who don’t know what a link exchange is, it is when you approach another website (usually with similar content to yours) and ask them to place a nice, keyword-rich anchor text link back to your website.  In exchange, you will do the same for them.  Remember that an important part of SEO is backlinks (i.e., receiving links from other websites pointing back to you).  A few years ago, a lot of this “linking power” was represented by a Page Rank.  Getting high Page Rank websites to point back to you effectively will increase your own page rank.

Personally, I think Page Rank is a bit of a farce these days (at least the public one).  I do think the major search engines (like Google) have there own ranking system based on popularity, but it would not be public.  Still, getting links from “authority sites” with relevance (to your niche) is always key. 

Now getting back to the question…I think link exchanges (or “reciprocal linking”) is really not going to help or hurt you.  Any backlink (in most cases) usually will help you.  But if there is a reciprocal link, the spiders will usually recognize this and probably not give you proper popularity for it. 

Again, like everything SEO, this is speculation, but I know there has been a lot of abuse of link exchanges over the years (like link farms, paid text links, etc.) to draw a lot of attention to it.  I used to do it quite a bit.  I don’t really do it any more (unless I am quite friendly with the website and we exchange primarily for the traffic, not the SEO).  I think your efforts would be better suited to article writing/submission, press releases, even directory submissions. 

You can also consider n-way link exchanges.  For a 3-way link exchange example: Site A links to Site B, Site B links to Site C, and Site C links to Site A.  You can do this rather deeply, too.  But still, the search engine spiders are smart and may start recognizing the linking footprints.  The larger the “n”, the better off you are…but of course, this is a hell of a lot more work and requires some skillful coordination.

Personally, I have become somewhat of an a-hole about link exchange requests.  I don’t get as many as I used to, but when I do I usually ignore them. 

cheers…matt

P.S. If you want to know more about Getting Backlinks, check out SEOExciter.com.  (There are 10 free videos over there that shows you how!)

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Matthew BredelMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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Boy, it has been hard to find myself a good, solid and readily available internet connection here in Australia. Then again, maybe it is a blessing. I find myself getting twice as much done in half the time. Why is that? Find out here…

OK, so there have been a few “hiccups” to my home-based-business away from home.  It is day 5 here in Australia and I have still yet to find a good internet solution for myself.

  • Australia doesn’t have as much free WiFi laying around (primarily due to the bandwidth restrictions from internet providers).
  • Internet Cafes are great (and fairly cheap), but not the most convenient.
  • Getting a mobile data line would work, but it is pretty expensive and still limiting on bandwidth.

So what is a man to do that runs an internet business without the internet?

That answer has been quite refreshing, too! - Don’t use the internet as much!

I admit that I take for granted that I have a high speed cable modem with unlimited bandwidth and continuous access back at home.  But I am also realizing how this freedom may be a huge distraction, too.

So this trip, I have focused my “internet usage” into a 1-hour chunk per day (usually spent at some type of internet cafe, preferrably one with an ocean view!).

I may use my off-line time to write blog posts (like this one!) or record a video or organize the tasks for my freelancers.

This has been working unbelieveably well!

There are also libraries that I have been going to as well.  Getting an hour of free internet time has never been easier.  I do my work, copy it to a flash drive and upload my content.

I am sharing this for two reasons:

1)  This is a great lesson about time management and how the internet can dull your focus when you have abundant access.

2)  I realize that many of you have limited internet, dial-up connections or possibly no internet connection at all.  This should NOT be an excuse to not try building your own online business!

There are tons of free and cost effective ways of creating an online business.  If you manage your time correctly, you can do it…in fact, I even argue now that you may be able to do it BETTER!

It forces you to focus on the things that matter, like creating content, developing processes and working ON your business instead of IN your business.

It really is liberating NOT to have constant access to the internet (maybe even a blessing in disguise!).

cheers…matt

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