Just Ask Matt - Answers

Article Marketing: Quality Vs Quantity

QUESTION: (Anonymous) How do you differentiate a quality article from a quantity article?

This is an interesting question because how do you define a “good quality” article and why would you strive to create a bad one?

When I think of “Quality Article”, I am referring to an article that its purpose is to entice readers, create followers, and provide the reader unbelievable content.  I usually personally write these articles or I may pay a well-established (usually pricey) writer to do it for me.  These types of articles I usually put on my own websites as well as places where my name and my authority may be recognized (like eZineArticles, Twitter, Facebook, etc.).

Now the “Quantity Article” is usually done for the sole purpose of creating backlinks.   These DO need to be readible and usually the quality is not too bad.  Still, I usually would pay a lower priced author to write these types of articles and I may even go the extra step of “spinning” the article.  The can produce a lot of unique articles (and hopefully good backlinks) without the cost.

In fact, I usually have the “Quantity Articles” linking back to the “Quality Articles”, among other things.  It is just good SEO and Social Media Practice.

cheers…matt

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Matthew BredelMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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Boy, it has been hard to find myself a good, solid and readily available internet connection here in Australia. Then again, maybe it is a blessing. I find myself getting twice as much done in half the time. Why is that? Find out here…

OK, so there have been a few “hiccups” to my home-based-business away from home.  It is day 5 here in Australia and I have still yet to find a good internet solution for myself.

  • Australia doesn’t have as much free WiFi laying around (primarily due to the bandwidth restrictions from internet providers).
  • Internet Cafes are great (and fairly cheap), but not the most convenient.
  • Getting a mobile data line would work, but it is pretty expensive and still limiting on bandwidth.

So what is a man to do that runs an internet business without the internet?

That answer has been quite refreshing, too! - Don’t use the internet as much!

I admit that I take for granted that I have a high speed cable modem with unlimited bandwidth and continuous access back at home.  But I am also realizing how this freedom may be a huge distraction, too.

So this trip, I have focused my “internet usage” into a 1-hour chunk per day (usually spent at some type of internet cafe, preferrably one with an ocean view!).

I may use my off-line time to write blog posts (like this one!) or record a video or organize the tasks for my freelancers.

This has been working unbelieveably well!

There are also libraries that I have been going to as well.  Getting an hour of free internet time has never been easier.  I do my work, copy it to a flash drive and upload my content.

I am sharing this for two reasons:

1)  This is a great lesson about time management and how the internet can dull your focus when you have abundant access.

2)  I realize that many of you have limited internet, dial-up connections or possibly no internet connection at all.  This should NOT be an excuse to not try building your own online business!

There are tons of free and cost effective ways of creating an online business.  If you manage your time correctly, you can do it…in fact, I even argue now that you may be able to do it BETTER!

It forces you to focus on the things that matter, like creating content, developing processes and working ON your business instead of IN your business.

It really is liberating NOT to have constant access to the internet (maybe even a blessing in disguise!).

cheers…matt

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