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Changing the Font & Style of Your H1 Tags

QUESTION: (Rhonda) I am having problems changing the font size of my H1text. Is this very important? If so, how do I go about changing it?

Changing the text and/or style of an H1 tag is simple in CSS.  It does not affect anything other than how the visitor sees it though (i.e., if you use a large font, it means nothing more than a smaller font, in SEO terms or how Google sees it).

You can change the H1 tag locally or in the CSS definition file.

If you want to change all of the H1 tag settings in your entire website, you would do this in the CSS file:

h1 {
font-size: 24px;
}

You would use the h1 tag as you normally would:
<h1>This is my H1 tag</h1>

You can define a class in the CSS file which allows you to define your new style whenever you wish anywhere on the site:

.h1style {
font-size: 24px;
}

You would add this class to your h1 tag, when you wish it:

<h1 class=”h1style”>This is my H1 Tag</h1>

* Remember to add the “.” when defining it in the CSS to classify it as a class.

Finally, you can do it locally using a style attribute (without the CSS file):

<h1 style=”font-size:24px;”>This is my H1 Tag</h1>

All of the above do the exact same thing.  Their use is based on how often you use the style and how you want it defined (whether globally or locally).

Also, remember you can add other styles to the same definition (like color):

<h1 style=”font-size:24px; color:red;”>This is my H1 Tag that is Red and 24px high</h1>

I find that being able to change the styles of my text for header and other standard tags to be quite invaluable!  Knowing a little bit of CSS can go a long way.  Give this a try!

The easiest thing to try first is the local definition using the style attribute. If this is working for you, consider creating or editing your own CSS file!

Good luck!  cheers…matt


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Matthew Bredel begin_of_the_skype_highlighting     end_of_the_skype_highlightingMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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PPC Introduction: Google Adwords Overview

February 1st, 2007 . by Matthew Bredel . Tweet This!
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At the beginning of any online venture, Pay-Per-Click services (PPCs) is almost essential to build traffic, test advertising, and evaluate product interest.  But why do they seem so complicated?
As I read through bunches of eBook, forums, blogs and articles about online marketing, I see a large trend to focus of the Pay-Per-Click service Google Adwords.  [...]

At the beginning of any online venture, Pay-Per-Click services (PPCs) is almost essential to build traffic, test advertising, and evaluate product interest.  But why do they seem so complicated?

As I read through bunches of eBook, forums, blogs and articles about online marketing, I see a large trend to focus of the Pay-Per-Click service Google Adwords.  The reason for this is because Google Adwords is the largest, most sophisticated and affordable advertising methods in the world today. 

For those of you who are not aware of Pay-Per-Click services (or PPC’s), they are online advertising programs usually tied into search engines.  When you perform a search on almost any search engine, you will usually get two kinds of results:

1)  Sponsored (PPC) Results

2)  Organic Results

I have written a lot about organic searches in relation to Search Engine Optimization (SEO).  These are the free listings that are usually centered on the page.  The ads that can appear at the top, right side, and sometimes bottom of the page are called sponsored links and they are tied with Pay-Per-Click services.  The way PPCs work is you, the advertiser, bid on a keyword or phrase that is searched on.  Depending on the bid and for some programs like Adwords, quality of the ad, the search engine will determine a  position within these sponsered ad sections.  If someone clicks your ad, you will pay an amount based on your maximum bid.  If your ad never gets clicked, you pay nothing.

Programs like Google is smarter than that, though!  They will actually penalize your ads for poor Click-Through-Rate (also called CTR).  Ads that get a large percentage of clicks receives higher position placements for less money.  Further, Google will also base its minimum bid price for a keyword based on not only the quality of the ad, but the quality of the landing page (the page which you are directing the ad to). 

So Google Adwords gets a lot of attention for a few main reasons:

1)  It provides the largest exposure for PPC ads.

2)  It provides high quality clicks and visitors to your website.

3)  It can be very complicated to figure out.

You essentially have two choices at this point:

1)  Find another quality PPC program.

2)  Find out how to use Google Adwords effectively.

Anyone in the online business marketplace knows that addressing both of these issues is critical in becoming successful online.

- Matthew Bredel

*  I will break down these two choices in my upcoming blogs…stay tuned!

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