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Changing the Font & Style of Your H1 Tags

QUESTION: (Rhonda) I am having problems changing the font size of my H1text. Is this very important? If so, how do I go about changing it?

Changing the text and/or style of an H1 tag is simple in CSS.  It does not affect anything other than how the visitor sees it though (i.e., if you use a large font, it means nothing more than a smaller font, in SEO terms or how Google sees it).

You can change the H1 tag locally or in the CSS definition file.

If you want to change all of the H1 tag settings in your entire website, you would do this in the CSS file:

h1 {
font-size: 24px;

You would use the h1 tag as you normally would:
<h1>This is my H1 tag</h1>

You can define a class in the CSS file which allows you to define your new style whenever you wish anywhere on the site:

.h1style {
font-size: 24px;

You would add this class to your h1 tag, when you wish it:

<h1 class=”h1style”>This is my H1 Tag</h1>

* Remember to add the “.” when defining it in the CSS to classify it as a class.

Finally, you can do it locally using a style attribute (without the CSS file):

<h1 style=”font-size:24px;”>This is my H1 Tag</h1>

All of the above do the exact same thing.  Their use is based on how often you use the style and how you want it defined (whether globally or locally).

Also, remember you can add other styles to the same definition (like color):

<h1 style=”font-size:24px; color:red;”>This is my H1 Tag that is Red and 24px high</h1>

I find that being able to change the styles of my text for header and other standard tags to be quite invaluable!  Knowing a little bit of CSS can go a long way.  Give this a try!

The easiest thing to try first is the local definition using the style attribute. If this is working for you, consider creating or editing your own CSS file!

Good luck!  cheers…matt

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Matthew Bredel begin_of_the_skype_highlighting     end_of_the_skype_highlightingMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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After 3 trips to Affiliate Summit, it took me here at PubCon to finally meet Shawn Collins (co-founder). I was able to corner him for awhile to talk a bit about the “state of affiliate marketing”. (In fact, I recorded our discussion on social media!). Check out the video and a wrap-up of Day #2 here at PubCon 2009 in Las Vegas!

Day 2 here at Pubcon and all that seems to rattle through my mind is “Twitter-this” and “Twitter-that”.  Between the “#pubcon” hash tag being used quite liberally and Question & Answer sessions focused around us tweeting our questions to a hash tag of “salonX”, I’m twitter-exhausted.  Been a lot fun, though (and gives me a good excuse to tweet a lot!0

But it gets better…after 3 Affiliate Summit trips (and a fourth coming up here in January), I ran into co-founder Shawn Collins.  Too cool!  I got to chat with him a bit and even brought up the topic of this “twitter-crazy” internet universe that seems to exist.  Further, we talked a bit about how Affiliate Summit uses twitter to promote this ever-growing conference.

Check out this attendance growth:


(See full attendance post)

Check out the video above to hear what Shawn has to say about it!

As for the rest of the event…

I have a few highlights and tips I want to share:

1. The Google SideWiki

I’ll be honest, I really didn’t know about this at all.  (And personally, I don’t think many others do either), but that seems like a golden opportunity to hope on the ground floor to help promote yourself and your site.  Great post about it at How to Claim Your Website’s Google SideWiki.  Thanks @vizionweb!

2. Some Conversion Gems

(@gaspland): Be careful using Flash Animation to make your point (they probably won’t watch!).  I used to do this.  I had some kick-ass flash intro pages, but as shown here, people usually don’t stick around and watch.

(@janetdmiller): Considering segmenting your landing page outbound path (Just ask what they want!).When someone lands on your site, find out what they want, maybe with two buttons and then offer content and design (using cookies) based on this information.

(@bmassey) - One crazy scientist: Cater your copy, buttons, headlines, etc. first by understanding your demographics.  Should your buy button be “BUY NOW” or “ADD TO SHOPPING CART”?  Your customer type is the answer.  Not sure?  A/B Test it!

3. Forbes Ad Effectiveness Study

I really found this graph interesting.  It was published in mid-year but was reported on for the months of February through March, 2009.


SEO and email marketing are still king (though, I bet we’ll see more social media coming up in the upcoming year!).  I found a few version of the report here.

So many more things to share, too, but that is for another day!  I have a beer waiting for me over at the New York, New York hotel!

Until tomorrow…cheers…matt

P.S.  Again, much thanks for Shawn Collins to do the video with me!  It was fun and a real pleasure to finally meet and talk to him.

And Affiliate Summit IS the premiere affiliate marketing event in the US.  I’ll be there January 17-19 here in Las Vegas (the Rio Hotel).  It is one of the few events I make it a priority to attend every year!  To learn more, go to AffiliateSummit.com and be sure to follow Shawn on twitter (@affiliatetip)…hint…he gives away passes quite often on Twitter!

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