My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company as an electrical engineer until one day I had the I found a $50 eBook and began my internet marketing career... sort of! The first few months I lost my shirt! I did everything wrong and really tried to re-invent the internet marketing wheel. Big mistake!
It’s about 6:30pm and here I am taking a “break” from the PubCon networking festivities. I mistakenly got 2 free beer coupons and got a third one from a guy across the way. So I’m doing well so far and in the 3 hours that I have been in Las Vegas, I have already learned a few important points!
I really only have one session to report on so far, but it is on Video SEO (and that is gaining momentum these days!)
Here are a few Video SEO tips to hold you over…
1) Optimize your Video RSS Feed!
This may not be trivial and may require you to learn a little bit of XML, but there is so much good opportunity to syndicating your killer keywords that this should not be ignored. This is important for both SEO as well as general video syndication!
2) Put Your Video Call-to-Action at the BEGINNING of Your Videos
This is really not an SEO tip, but a conversion tip. I know I do this, too (you know, putting your URL or call-to-action at the end of a video), but studies show that a majority of people don’t make it past your first 30 seconds!
3) Study Your Competitors Ranking Analysis!
In YouTube, you can actually go and look at other people’s ranking analysis. What keywords brought THEM the most traffic? Use this information to optimize your title, tags and descriptions to achieve maximum search results.
4) Beware Javascript Embed Scripts
I tell this to my clients all the time: Javascript is NOT SEO FRIENDLY. So if you are planning on embedding videos on your website yourself, stick with old fashion object and embed tags and try to avoid javascript and swfobjects if you can. Remember, those cannot be read by the search engines.
5) INSTEAD, Embed Videos from 3rd Parties
This is not for everyone, but in most cases, just using the simple embed scripts from YouTube or Viddler or Revver work just fine. They are SEO friendly, you don’t have to host them, and they create paths to your social video channels, too. Also remember that Flash, in general, is not Smart Phone friendly. YouTube videos ARE Smart Phone friendly. Let them do the optimization for you!
I’ll continue with my reports and tips tomorrow (and I have another beer and a party to head off to, too).
Signing off from Las Vegas…cheers…matt
* Follow my trip to Las Vegas and PubCon on Twitter: @MatthewBredel (#pubcon)
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Thanks bro, good stuff.
November 11th, 2009 at 4:29 pm
Nice work. It is very informative and would be helpful for others. So keep on working to create such excellent pieces of information. Thanks
November 15th, 2009 at 9:15 am
I hadn’t never thought the ultimately simple ways Google worked in. The matter is that while a spider crawls your page numerous times, it takes a ton of due effort on your part to get a page to become relevent to the spiders. I guess this adds to my understanding of search engines.
January 2nd, 2010 at 9:28 pm