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Do Link Exchanges Still Work?

QUESTION: (Gerald) I have a number of people asking me to exchange links. I have read that this is good, but can’t find anywhere how to do it. Any suggestions, or is there an article you have that would help me. Appreciate it.

Good question, Gerald, because we really don’t hear as much about link exchanges as we did in the past.  I think the big reason for it is it’s effectiveness (or lack thereof).  Search engine spiders are much smarter than they were 2 or 3 years agos.  And most will recognize a “link exchange” rather easily.

For those who don’t know what a link exchange is, it is when you approach another website (usually with similar content to yours) and ask them to place a nice, keyword-rich anchor text link back to your website.  In exchange, you will do the same for them.  Remember that an important part of SEO is backlinks (i.e., receiving links from other websites pointing back to you).  A few years ago, a lot of this “linking power” was represented by a Page Rank.  Getting high Page Rank websites to point back to you effectively will increase your own page rank.

Personally, I think Page Rank is a bit of a farce these days (at least the public one).  I do think the major search engines (like Google) have there own ranking system based on popularity, but it would not be public.  Still, getting links from “authority sites” with relevance (to your niche) is always key. 

Now getting back to the question…I think link exchanges (or “reciprocal linking”) is really not going to help or hurt you.  Any backlink (in most cases) usually will help you.  But if there is a reciprocal link, the spiders will usually recognize this and probably not give you proper popularity for it. 

Again, like everything SEO, this is speculation, but I know there has been a lot of abuse of link exchanges over the years (like link farms, paid text links, etc.) to draw a lot of attention to it.  I used to do it quite a bit.  I don’t really do it any more (unless I am quite friendly with the website and we exchange primarily for the traffic, not the SEO).  I think your efforts would be better suited to article writing/submission, press releases, even directory submissions. 

You can also consider n-way link exchanges.  For a 3-way link exchange example: Site A links to Site B, Site B links to Site C, and Site C links to Site A.  You can do this rather deeply, too.  But still, the search engine spiders are smart and may start recognizing the linking footprints.  The larger the “n”, the better off you are…but of course, this is a hell of a lot more work and requires some skillful coordination.

Personally, I have become somewhat of an a-hole about link exchange requests.  I don’t get as many as I used to, but when I do I usually ignore them. 

cheers…matt

P.S. If you want to know more about Getting Backlinks, check out SEOExciter.com.  (There are 10 free videos over there that shows you how!)

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Jeff Walker adds a twist to his well-renown Product Launch Formula package by offering training to teach you how launch products for other people as a business. It isn’t necessarily cheap, either. So should you consider this? Here are my thoughts…

(I digress for the day to talk a little bit about a product.  I thought it required some attention since I have gotten 3 emails about it and personally, the product got me thinking a little bit…)

I have gotten a few emails over the past couple of weeks from Jeff Walker (you know, the Product Launch Formula guy).

Over the years, in fact, I have been both a good client as well as an affiliate for his PLF product (and I still think it is one of the best on the market).

Now he is opening up a whole dimension of his Product Launch Formula, and this surrounds a program training for you to become a Product Launch manager for other people.

So what’s the deal and should you even consider this…

My concerns first:

- This is not going to be cheap. I don’t know the cost yet but I assume it will be at least a few thousand dollars.

- You are being trained to do a job. I hate that word “job”, too.

- This is about management, networking and finding clients.

OK, I admit that all three of these cause me to scratch my head a little bit. But let’s focus on why this may be good for you…

- It may not be cheap, but this will be intense formal training including some on-site instruction (not just “videos”). When you think about it, it is not much different than any other formal training course you may take through your own job.

- The Product Launch Formula itself is $2000 alone. Here, you will learn all of that, but in much more detail. This training would even be good for doing your own product launch (if you don’t want to do this for others).

- Managing product launches is big business on the internet.

Have you been to Affiliate Summit before? If you have, you p noticed the place is littered with highly sought after “OPM”s (no, this does not stand for “Other People’s Money”, rather, “Open Project Managers”).

I have personally sought out OPM’s in the past and many want a base of $5k-$10k/month plus a 10-25% cut of the earnings.

That is pretty steep. But if your a good OPM (a.k.a., Product Launch Manager), it is a damn good living.

- Yes, managing, networking and finding clients can seem awful, but then again: That is what internet marketing is whether you do it for yourself or others. (And doing it for others is a lot less

risky!)

I do know many OPM’s who started as managers just to understand the business and to meet the people. They later went on to be highly successful in creating, managing and promoting their own product!

Me personally, I would be interested in the training alone (for my own stuff). I’m not in the business any more in working for others. In fact, my goal is to start finding OPM’s to work for me. But I’m in a different position now. Ask me 3 years ago, and I would heavily consider an opportunity like this.

So those are my two cents.

If you want to know a bit more about what Jeff Walker is doing, you can go and watch this video of his at:

Product Launch Training Video

The first and main video does not require any opt-in, but there are a few other videos he is offering if you wish to see more.

The main, fr’ee’ video is pretty interesting, though.

Click Here to learn more…

cheers…matt

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2 Responses to “Is Jeff Walker’s PLF Training for You?”

  1. Hi all,

    As one of Jeff’s originally trained launch manager’s I just wanted to vouch for Jeff, his training and the opportunity.

    No, it won’t be cheap…but going on the requests for work coming through my inbox, the rewards are available.
    The original 45 PLM’s went through extensive training and are all capable of putting together major launches…as the new students will be also.
    So, if you’re tossing it up…take Matt’s advice and take a look…it may just be the right fit for you and your business.

    All the best and hope to meet you on the inside.
    James Klobasa

  2. Hey James,

    Great insight, especially since you have actually gone through this yourself. It doesn’t surprise me that you finding both success and a sizable client base to help others with launching products. I do believe this is a great opportunity, but unlike most things that are promoted online, this isn’t a “business-in-a-box”. You do need to learn and then you do need to actively make this happen. This is not “get rich quick” money on the internet, but it is a solid business model and way to not only learn the internet, but start developing the relationships (and actually making REAL money online). Thanks for the comment, James! cheers…matt

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