Jeff Walker adds a twist to his well-renown Product Launch Formula package by offering training to teach you how launch products for other people as a business. It isn’t necessarily cheap, either. So should you consider this? Here are my thoughts…
(I digress for the day to talk a little bit about a product. I thought it required some attention since I have gotten 3 emails about it and personally, the product got me thinking a little bit…)
I have gotten a few emails over the past couple of weeks from Jeff Walker (you know, the Product Launch Formula guy).
Over the years, in fact, I have been both a good client as well as an affiliate for his PLF product (and I still think it is one of the best on the market).
Now he is opening up a whole dimension of his Product Launch Formula, and this surrounds a program training for you to become a Product Launch manager for other people.
So what’s the deal and should you even consider this…
My concerns first:
- This is not going to be cheap. I don’t know the cost yet but I assume it will be at least a few thousand dollars.
- You are being trained to do a job. I hate that word “job”, too.
- This is about management, networking and finding clients.
OK, I admit that all three of these cause me to scratch my head a little bit. But let’s focus on why this may be good for you…
- It may not be cheap, but this will be intense formal training including some on-site instruction (not just “videos”). When you think about it, it is not much different than any other formal training course you may take through your own job.
- The Product Launch Formula itself is $2000 alone. Here, you will learn all of that, but in much more detail. This training would even be good for doing your own product launch (if you don’t want to do this for others).
- Managing product launches is big business on the internet.
Have you been to Affiliate Summit before? If you have, you p noticed the place is littered with highly sought after “OPM”s (no, this does not stand for “Other People’s Money”, rather, “Open Project Managers”).
I have personally sought out OPM’s in the past and many want a base of $5k-$10k/month plus a 10-25% cut of the earnings.
That is pretty steep. But if your a good OPM (a.k.a., Product Launch Manager), it is a damn good living.
- Yes, managing, networking and finding clients can seem awful, but then again: That is what internet marketing is whether you do it for yourself or others. (And doing it for others is a lot less
risky!)
I do know many OPM’s who started as managers just to understand the business and to meet the people. They later went on to be highly successful in creating, managing and promoting their own product!
Me personally, I would be interested in the training alone (for my own stuff). I’m not in the business any more in working for others. In fact, my goal is to start finding OPM’s to work for me. But I’m in a different position now. Ask me 3 years ago, and I would heavily consider an opportunity like this.
So those are my two cents.
If you want to know a bit more about what Jeff Walker is doing, you can go and watch this video of his at:
The first and main video does not require any opt-in, but there are a few other videos he is offering if you wish to see more.
The main, fr’ee’ video is pretty interesting, though.
cheers…matt
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My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...


Hi all,
As one of Jeff’s originally trained launch manager’s I just wanted to vouch for Jeff, his training and the opportunity.
No, it won’t be cheap…but going on the requests for work coming through my inbox, the rewards are available.
The original 45 PLM’s went through extensive training and are all capable of putting together major launches…as the new students will be also.
So, if you’re tossing it up…take Matt’s advice and take a look…it may just be the right fit for you and your business.
All the best and hope to meet you on the inside.
James Klobasa
October 20th, 2009 at 4:23 pm
Hey James,
Great insight, especially since you have actually gone through this yourself. It doesn’t surprise me that you finding both success and a sizable client base to help others with launching products. I do believe this is a great opportunity, but unlike most things that are promoted online, this isn’t a “business-in-a-box”. You do need to learn and then you do need to actively make this happen. This is not “get rich quick” money on the internet, but it is a solid business model and way to not only learn the internet, but start developing the relationships (and actually making REAL money online). Thanks for the comment, James! cheers…matt
October 21st, 2009 at 7:17 am